The March for Meals campaign is built to support two primary goals:
- To allow you the freedom to create the activities that work best in your community and for your program, and
- To leverage the brand synergy that will strengthen your messages and impact.
With those goals in mind, the list below includes ideas and recommendations for building a successful campaign.
1 – PLAN YOUR ACTIVITIES
Recruit and establish a March for Meals committee within your organization to divide the workload
- Develop a March for Meals activities list and timeline for events that will build your capacity and community.
- Assign responsibilities on the activities list to members of your March for Meals committee.
2 – RECRUIT COMMUNITY PARTNERS
Develop a list of potential partners – retailers, small businesses, local restaurants, community organizations – and work to secure the commitment of those that will best support your campaign. Consider visibility, resources and the credibility of the group. How will they be able to help you meet your goals, and you theirs?
- Introduce yourself, your program, the campaign and the important work of Meals on Wheels. Use the recruitment video to help them see the value.
- Present partners with a list of their responsibilities and timeline of events.
3 – RECRUIT COMMUNITY CHAMPIONS
Contact your elected officials, local celebrities, local media, etc. about participating in Community Champions Week, Monday, March 20 through Friday, March 24, 2017.
4 – PUBLICIZE YOUR ACTIVITIES
- Create a comprehensive media plan with a task list and timeline. Include all local media outlets – television, radio, newspapers, etc. – and develop website, newsletter, mailing and social media content for both you and your partners.
- Make pitch calls and follow-up calls to outlets on your media list to ask them to run the press releases or attend your events.