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One of the best and easiest ways you can highlight your community's participation during the campaign is by showcasing it on social media. Social media allows you to share events, information and interactions while raising overall awareness for your program. And, unlike traditional media, you have the power to control your message.

MARCH FOR MEALS HASHTAGS

Primary: #MarchforMeals
Secondary: #MealsonWheels #seniors #hunger #isolation

MEALS ON WHEELS AMERICA PLATFORMS AND HANDLES

Facebook: Meals on Wheels America
Twitter: @_MealsonWheels
Instagram: @MealsonWheelsAmerica

2018 IMAGE LIBRARY - COMING SOON!

To assist you in your March social media efforts, we will be creating a 2018 #MarchforMeals social media image library that you can download for your outreach on Facebook, Twitter and/or Instagram. 

The images will be labeled by platform (Facebook/Instagram or Twitter) since each newsfeed displays images differently. You'll notice that the Twitter images are rectangular, allowing them to fully display in the Twitter feeds, and the Facebook or Instagram image is square.

FACEBOOK/INSTAGRAM IMAGE EXAMPLE

2017MFM-FB-JoinUs

TWITTER IMAGE EXAMPLE

2017MFM-TW-JoinUs

UPDATE YOUR COVER AND PROFILE PHOTOS FOR MARCH

SAMPLE COVER IMAGES


Facebook-MFM2016-CoverImage1


Facebook-MFM2016-CoverImage2

Download Facebook Cover Images      Download Twitter Cover Images

See below for upload instructions!




SAMPLE PROFILE PICTURES

Facebook-MFM2016-ProfilePicture1                   Facebook-MFM2016-ProfilePicture2

Download Profile Pictures

See below for upload instructions!

SUGGESTED POSTS AND EXAMPLES

CELEBRATE THE LAUNCH OF MARCH FOR MEALS

2017MFM-FB-JoinUs

This image is a great way to celebrate the launch of your March for Meals campaign by providing your followers with a call to action to get involved. We suggest including this in your post for Facebook/Twitter/Instagram:

#MarchforMeals with us this month to ensure [area/town]'s seniors are not forgotten. Learn more: www.marchformeals.com

SHARE WHY YOU #MARCHFORMEALS

2017MFM-FB-IMarchforMeals

Share to your supporters why you #MarchforMeals for the seniors in your community throughout the campaign.Or, encourage your supporters to share the image and say why they #MarchforMeals. Here’s some sample content on what you can say with this image in your posts:

We #MarchforMeals because [area/town]'s seniors should not be forgotten. March with us!

Share this image and let us know why you #MarchforMeals. 

ENCOURAGE FOLLOWERS TO "DO LUNCH" THIS MARCH

2017MFM-FB-DonateLunchBreak

Volunteer recruitment can be a fruitful March for Meals activity and we've gotten some questions from Members about how best to leverage the "America, Let's Do Lunch™" Ad Council campaign during March. We recommend that you use campaign messaging whenever you talk about the volunteer experience. Here are some examples: 

Did you know that our volunteers are sometimes the only person our seniors see in a day? Learn more about volunteering at [URL].

Share a nutritious meal and a warm smile with our seniors this #MarchforMeals

RAISE AWARENESS FOR THE OLDER AMERICANS ACT

2017MFM-FB-OAA

We suggest leveraging messages about the need to fund the Older Americans Act into #MarchforMeals-related posts. This will continue to keep the drum beating about the importance of this legislation. Here’s what sample content you can use: 

Take action during #MarchforMeals by joining us in urging Congress to support the #OlderAmericanAct. Learn how at www.marchformeals.com/speakout

 

THANK YOUR COMMUNITY CHAMPIONS

2017MFM-FB-ThankYou-Delivering
There are various images in the library that will help you thank Community Champions for delivering meals or supporting your program. You can use this sample content when uploading an image:

Thank you [List/Tag Community Champion(s)] for speaking out for our #seniors during #MarchforMeals Community Champions Week.

Thanks to [List/Tag Community Champion(s)] for delivering more than just a meal to [area/town] seniors this March!

Feel free to make this as personal as possible and tie in how they specifically contributed to your events. 
 

INSTRUCTIONS FOR UPLOADING IMAGES

FACEBOOK

  • Update Your Cover Photo
    • After you've saved the image to your computer, go to your Facebook profile page
    • Hover over the camera image in the top left corner of your existing cover photo so that you can click on UPDATE COVER PHOTO
    • Select UPLOAD PHOTO and retrieve the #MarchforMeals cover image you saved to your computer
    • Hit SAVE CHANGES once the image appears
    • Note that when you update your cover image, your followers will see in their newsfeeds that you updated your photo. We recommend you update that post text to read something like "Join us in ensuring no senior is forgotten this #MarchforMeals."
  • Update Your Profile Picture
    • After you've saved the image to your computer, go to your Facebook profile page
    • Hover over the camera image in the top left corner of your existing profile picture so that you can click on UPDATE PROFILE PICTURE
    • Select UPLOAD PHOTO and retrieve the #MarchforMeals profile picture you saved to your computer
    • Hit SAVE CHANGES once the image appears
    • Note that when you update your profile picture, your followers will see in their newsfeeds that you have updated your image. We recommend you update that post text to something like "This March, we're taking a stand for seniors."
  • Add an Image to a Facebook Post
    • After you've saved the image to your computer, go to your Organization Page
    • Within the status window, select the PHOTO/VIDEO icon
    • Upload your image by selecting the "Add photos or video to your status" option
    • You'll then be able to retrieve the #MarchforMeals image you saved to your computer
    • Add copy relating to the image into the text box 
    • Hit PUBLISH for the post to be featured on your Facebook page and followers' newsfeeds


TWITTER

  • Update Your Cover Photo
    • After you've saved the image to your computer, go to your Twitter profile
    • Select EDIT PROFILE in the right corner under your current cover photo
    • Click the CAMERA ICON that appears over your current cover photo and select UPLOAD PHOTO to retrieve the #MarchforMeals cover image you saved to your computer
    • Once it shows up, hit SAVE CHANGES once the image appears
  • Update Your Profile Picture
    • After you've saved the image to your computer, go to your Twitter profile
    • Select EDIT PROFILE in the right corner under your current cover photo
    • Click the CAMERA ICON that appears over your current profile photo and select UPLOAD PHOTO to retrieve the #MarchforMeals profile image you saved to your computer
    • Once it shows up, hit SAVE CHANGES once the image appears
  • Add an Image to a Tweet
    • After you've saved the image to your computer, click the TWEET button in the top right corner to compose your message
    • Select the camera icon marked MEDIA to retrieve the #MarchforMeals image you saved to your computer
    • Once your image has been added, compose your message being mindful of the character limit
    • Simple hit "tweet" for your post to be featured on your Twitter page and followers' newsfeed


INSTAGRAM

  • Update Your Profile Picture
    • After you've saved the image to your smart phone, go to your Instagram profile by clicking the person icon in the bottom right corner
    • Select the gray EDIT PROFILE button in the top portion of the page
    • Select EDIT under your current profile picture and once the menu appears, select CHOOSE FROM LIBRARY to retrieve the image you saved to your phone
    • Select DONE when the correct image appears in the circular area
    • Select DONE again to save your profile edits
  • Post an Image 
    • After you've saved the image to your smart phone, click the center Instagram camera icon to upload an image
    • Once you've selected the image you want to post, scale and position the image to fit well in the image area before clicking NEXT
    • Select an optional filter and click NEXT
    • WRITE A CAPTION in the box, TAG PEOPLE such as other partner organizations (especially @MealsonWheelsAmerica) and ADD LOCATION if applicable 
    • Click SHARE for the image to appear on your profile and followers' newsfeed

 
AS ALWAYS, WE'RE HERE TO HELP!

Contact our Membership Team at membership@mealsonwheelsamerica.org or 1-888-998-6325 with any questions.