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MARCH FOR MEALS FUNDAMENTALS

Our first-ever March for Meals On-Demand Webinar Series seeks to provide best practices and tangible examples from your fellow Members on each of the core March for Meals activities: Advocacy, Community Outreach, Fundraising and Leveraging Community Champions.


MARCH FOR MEALS FUNDAMENTAL: ADVOCACY

In less than 18 minutes, learn why inviting your Members of Congress to visit and/or deliver meals during March for Meals is critical for our collective advocacy efforts. Crystal Espie, Public Policy Manager at Meals on Wheels America, will cover best practices for inviting, hosting, and following up with your Members of Congress. Additionally, she’ll share resources to help make the entire process seamless.

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MARCH FOR MEALS FUNDAMENTAL: COMMUNITY OUTREACH

This 28-minute webinar focuses on the backbone of the March for Meals campaign: community outreach! Three of your fellow Members share how they educated their communities, shed light on the needs of seniors, returned their programs to top-of-mind and inspired much-needed support. Our contributors include:

KATHRYN HUNGERFORD - Missoula Aging Services, Missoula, MT
Each year, Missoula Aging Services uses March for Meals to increase awareness of senior hunger and isolation and raise funding to support their Meals on Wheels program. By leveraging the March for Meals Local Programs Toolkit, Kathryn and her team were equipped to post effective social media messages on Facebook and Twitter, place print ads, newspaper stories, TV PSAs and billboards, and deploy e-blasts and newsletters that all added to an outreach effort that raised over $54,000.

EVE ANTHONY & MORGAN O'KELLEY - Athens Community Council on Aging, Athens, GA
Athens Community Council on Aging used creative social media to promote March for Meals and all the events and activities surrounding their celebration. Whether they were asking for participation in events, encouraging people to volunteer, or asking for donations, they made it very clear how their community could support the March for Meals.

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MARCH FOR MEALS FUNDAMENTAL: FUNDRAISING

This 24-minute webinar covers March fundraising ideas and best practices from two rural programs that had big success during the 2016 March for Meals. Our contributors include:

KAAREN PECK - Grand River Meals on Wheels, Rifle, CO
Grand River Meals on Wheels impressed us last year as they aligned their March for Meals activities with their 40th Anniversary and held a their Second Annual Empty Bowls Fundraiser and a Grand River Gallop 5K run. In total, the organization raised more than $36,000 in March.

LINDA HAND - Senior Resource Center, Hayward, WI
The Senior Resource Center enlisted over 220 sponsors and their 2nd Annual Spring Style Show sold out with 250 in attendance, creating a fun and inspiring inter-generational experience while raising awareness and resources for Meals on Wheels. By leveraging their strong relationships with local media outlets across the county, engaging supporters on social media and enlisting Community Champions, they were able to raise $12,000 during March.

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MARCH FOR MEALS FUNDAMENTALS: LEVERAGING COMMUNITY CHAMPIONS

This 40-minute webinar features two fellow Members who have been quite successful enlisting Community Champions and garnering a lot of attention for their programs around their deliveries or other acts of support during March. Our contributors include:

JACK FENTON - Meals on Wheels of Greater Hyde Park, Hyde Park, NY
Meals on Wheels of Greater Hyde Park leveraged March for Meals in 2016 to strengthen relationships with key community decision-makers, local businesses and future Meals on Wheels supporters – all while sharing these heartwarming special deliveries across social media, in local print and on the radio. More than 30 champions were signed up and helped deliver meals throughout the month.

DONNA NEEL - Lexington County Recreation and Aging Commission, Lexington, SC
In 2016, the Lexington County Recreation and Aging Commission had 100% participation from all 12 mayors in their service area signing March for Meals proclamations into effect. In addition to the support demonstrated by local leaders, a South Carolina state senator introduced a concurrent resolution recognizing the 35 plus years of service LCRAC has provided to the senior community in Lexington.

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OTHER HELPFUL WEBINARS

2017 MARCH FOR MEALS VIRTUAL TOWN HALL

On Friday, December 9, we officially kicked off the 2017 March for Meals planning season with a Virtual Town Hall webinar covering everything you need to know about the 15th annual celebration. Most notably, we made the announcement that there will not be grant awards associated with the 2017 March for Meals due to the strategic change in the way we will distribute the funding raised during the Subaru Share the Love Event moving forward. The good news is – and we hope you'll agree – that there are endless benefits of participating in this national awareness campaign that go well beyond the March for Meals awards.   
   
In case you missed hearing President and CEO Ellie Hollander and Vice President of Communications Jenny Bertolette discuss this important update and more, simply watch the 30-minute recording or download the presentation slides below.  
 

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MARCH FOR MEALS ON-DEMAND: FUNDRAISING WITH BOOSTER

Meals on Wheels America and Booster have teamed up once again to provide you with the opportunity to raise funds for your local program through the online sale of official March for Meals t-shirts. To get you started, check out our March for Meals On-Demand Webinar (recorded for the 2016 March for Meals) so that you can learn how easy it is to fundraise with Booster whenever you have 22 minutes to spare. 
  
THIS QUICK WEBINAR COVERS: 

  • Customizing a t-shirt design to celebrate March for Meals in your community;
  • Setting up your own t-shirt fundraising campaign webpage;
  • Generating additional donations above and beyond the cost of the t-shirt; and
  • Cashing in on 100% of the proceeds.

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